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With Competition Fierce, Even Elite Law Firms Resort to the Unusual

Wed, January 11, 2017 9:31 AM | Anonymous

By Elizabeth Olson, The New York Times

January 9, 2017

America’s law firms, even the most prominent, are mired in an era of noticeably modest growth and volatility in the industry, and 2017 promises to be no better.

Fierce competition is prompting firms to take unusual steps to bolster their profiles. Top firms are hiring groups of lawyers to expand specific practice areas, changing pay practices, jettisoning or demoting some partners and staff members and seeking ways to distinguish their brands to set them apart from competitors.

With Competition Fierce, Even Elite Law Firms Resort to the Unusual


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