By Julie Bagdikian, The Pollack PR Marketing Group

Social media can be used to build a thought leadership platform, increase market share, improve business intelligence, network and attract new talents. There is no cookie-cutter recipe for success on social media though. It’s just like baking desserts; the ingredients must be carefully chosen and measured. If a single thing goes amiss, the whole dessert is ruined. The soufflé collapses. The meringue crumbles. But the good news is, the framework of a social media strategy is no different than a recipe

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